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GEO: Advertising and Public Relations in Segovia (Outgoing Program)

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  • Locations: Segovia, Spain
  • Program Terms: Spring/Summer
  • Homepage: Click to visit
  • Program Sponsor: GEO (Global Education Oregon) 
  • This program is currently not accepting applications.
Fact Sheet:
Fact Sheet:
Minimum GPA: 2.5 Minimum Class Standing: 2 - Sophomore, 3 - Junior, 4 - Senior
Housing Options: Homestay Subject(s): Marketing, Spanish
Program Description:

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Advertising and Public Relations in Segovia

The Advertising and Public Relations in Segovia program is designed to give students a better understanding of trans-national media in a Spain context. The program includes a Global Culture course and a Global Campaign Strategies course which are tailored to the Spanish context and focus on the Spanish wine industry as a case study. Students will learn how Spanish marketers appeal to consumers globally. Designed for students in media studies, advertising, public relations, and journalism, this program will teach you how to construct campaign and media messaging that is intended for domestic, regional and trans-national audiences. The Global Culture course and Global Campaign Strategies course are taught in English by Professor Chavez of the University of Oregon's School of Journalism and Communication. You will also have the ability to take a Survival Spanish course to introduce you to basic Spanish greetings and sayings in order to navigate and experience the local community in Segovia and Spanish culture.

GEO program fees cover tuition, housing and all meals, excursions, course materials, and on-site orientation. Insurance and a 24-hour emergency service are also included. For information on scholarship funding, please visit the Scholarships & Aid page on our website.

Email us at: geoinfo@uoregon.edu
Call us at: 541 346 3207
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TO APPLY TO GEO, CLICK HERE
 

Dates / Deadlines:

There are currently no active application cycles for this program.

This program is currently not accepting applications.